Subscription Boxes You Can Gift
Subscription boxes have increased in popularity as people seek new ways to purchase products without needing to leave their homes. The products in subscription boxes often offer something unique that customers can’t find on the shelves. The unique products might be brands from overseas or specific products tailored to their audiences, such as vegan sweets or chocolates. Each subscription box has its benefits to the customer and the business. The customer receives a steady supply of the items they need to their door without leaving the house. Customers can also benefit from trying out new items in subscription boxes and things they wouldn’t usually purchase themselves. Businesses benefit from the consistent and reliable income stream subscription boxes provide each month; they can better plan and predict their future profit and loss.
Some businesses also offer subscription boxes that you can gift; it could be a one-off box, or a whole year subscription, depending on budget. Here are a few subscription boxes that work well for gifts.
Beauty boxes
If your business sells beauty subscription boxes, adding the option to give a box or a set number of boxes over a six or twelve-month period is an excellent way to boost sales and gain free exposure to new audiences. Beauty products are often given as presents to people who love to try out new products and like to take care of their appearance. A subscription box gift that brings together new and exclusive beauty products is a great time saver for the person giving the gift. Beauty box companies should tailor their gift boxes to a broader audience, avoiding anything that will be unsuitable for a particular person, for example, a foundation that needs to be matched to a person's skin tone.
Craft boxes
Craft boxes are a great way for people who love to craft to discover new projects and develop new skills. Each box includes everything the person needs to complete a craft project, including instructions. Craft boxes make ideal gifts for people who love crafting as a hobby; they can create new decorations for their home and learn something. Customers can easily gift craft boxes without much alteration; companies who sell this type of subscription box should add an option for gifting to expand their market and increase sales.
Food boxes
Food delivery boxes lend themselves well to gifting. Non-perishable items or treats such as brownies or a selection of unusual packaged chocolates and sweets work particularly well as one-off gifts. People often choose to give sweet treats around celebrations; a subscription box is an excellent alternative for someone looking for a ready-made gift. Fresh food boxes might be more complicated to buy as gifts, especially if the person needs to be in to receive the package. There are easy ways around this if someone wants to gift fresh food boxes, as they work well for students heading off to university or new parents. Companies selling food boxes could give the option of a redeemable gift card for a certain amount of boxes. This allows someone to purchase fresh food as a gift that the recipient can then arrange to be delivered at a time that suits them. They can also tailor the food box to their particular needs and tastes. This option benefits those looking for an easy way to gift a food subscription box.
Alcohol box
Another great gift for beer, wine or spirit drinkers is an alcohol subscription box. These are great for people who love discovering new flavours and unique blends of alcohol. A variety of subscription boxes are available for alcohol. Companies that provide this type of box should give the option to buy one or several months' worth of boxes as gifts. As with any subscription box, adding a gifting option enables the business to get in front of more potential customers. If the person enjoys the box, they may sign up on a rolling monthly basis; companies could include introductory offers and information about the subscription in the gift box for more exposure.
If your business has a subscription box model, why not add the option to give a single box or multiple boxes as a present. It can help to increase profits and help your business gain more exposure to relevant target markets.